The search engine optimization since its start dwindled for some time but later on found its footing and changed the way people used to spend their time on internet and changed the fortune of many companies in fact a name rose to prominence called Google, which in very little span went ahead of some of the competing giants who were once untouchable, they had to bow in front of the technology and the intelligence they had. As the search engine saga started and it came to the scene the techniques it used were exploited to the fullest and they were unable to find a cure for that which literally hurt the whole industry and the very meaning of search engine was endangered but the Google came on the scene with some very fantastic ways to cope with the situation and alongside the on page factors such as content, keywords, meta tags and title which were exploited in the initial days of the working of the search engines they also include the off page factors for ranking that includes Page Rank and Hyperlink(back linking); which turned out to be very effective. Later on the companies were not disclosing their ranking criteria so that the Black Hat’s doesn’t start their work again and make it a bit difficult for them.
Google soon rose to the top due to its top class tracking system and the results that it showed were absolutely to the users liking and they were always relative. The working of all the search engine is different and to compete the Google, Yahoo! did mergers with many search engines who were working parallel such as intkomi followed by Altavista and AlltheWeb but still it was not able to compete with Google for that matter the Microsoft’s of the world were also finding it hard to come up with their MSN search but recently they unleashed a new technology for search engine called Bing and soon Yahoo! acquired Bings services and is empowered by Bing but still Yahoo! didn’t managed even to wean away 20% of Goggle’s traffic. As it is a very common practice that all the SEO consultants such as; seo Edinburgh they always keep in mind the techniques Google Robot is going to use for indexing their website and they do their job accordingly